It sounds like a simple enough question, but so many founders aren’t crystal clear on the answer. Understanding the benefits of your product or service and how they help your ideal client is ESSENTIAL for successful communication—one of the key ingredients for marketing.
If you don’t know the value of what your business offers in terms of the benefits and problems it solves for your target audience, how can you expect them to buy from you?
Why Knowing Your Customer’s Perception of Value Matters
What’s more, knowing what your ideal client considers worthy or valuable, and what they are prepared to pay, is vital when developing your product or service. Without this understanding, you’ll struggle to effectively market yourself, and more importantly, deliver on expectations.
So, ask yourself:
- Do you know what value your business offers like the back of your hand?
- Do you know how it is unique and why someone should buy from you versus a competitor?
The Importance of Unique Value
Unique value is one of the foundations for a successful strategy. In today’s crowded market, your ability to clearly communicate why your product or service stands out is crucial. But that brings us to another point…
Strategy Isn’t Just for Big Businesses
Some people use the word strategy pointlessly—perhaps to sound important or clever—but they don’t realise that it puts a lot of people off. Especially small business owners.
The term can sound intimidating, maybe even irrelevant, for smaller businesses. But it’s not!
Strategy is simply a clear plan for how your business will reach its goals. It’s about making deliberate choices, deciding where you’re headed, and how you’ll get there.
What Makes a Good Strategy?
A good strategy doesn’t have to be complicated, but it does need to answer these key questions:
- Who are you targeting?
- What unique value are you offering to your market?
- How are you going to express and deliver this value in a meaningful way to get ahead of your competitors?
Why You Can’t Afford to Operate Without a Strategy
Without a strategy, you’re essentially guessing. You may have great services, but without a clear plan to consistently stand out and grow, you risk wasting time and resources on efforts that don’t lead to real results.
Your strategy should:
- Provide focus – It helps everyone in the business know what’s most important, avoiding distractions.
- Align your actions – It ensures that everything you do, from marketing to product development, is working toward the same goals.
- Build competitive advantage – It shows how your business will win in the market by offering something valuable and different from your competitors.
- Help you adapt and succeed – As things change, a good strategy lets you pivot while staying true to your core values and goals.
Now is the Time for Strategic Action
Strategic action is VITAL in this challenging economic climate. Don’t leave the future of your business to chance. A clear understanding of your value and a solid strategy are essential to staying ahead of the competition.
Ready to Gain Clarity and Act?
The market is tough, and you’re worried about making the right moves. Should you increase your marketing budget? Run more social media ads? Work with influencers? Or perhaps launch a new product line or even rebrand? The to-do list feels endless, and you’re hitting a ceiling.
But what if, instead of doing more and more, or hiring new suppliers and marketing experts, you tried something different? What if you focused on the business itself first, rather than piling on more tasks?
My course, Clarity First, offers a multidisciplinary approach—spanning brand, marketing, and business development. You’ll be taught frameworks and techniques that you can apply directly to your business or idea, ensuring you’re building on strong foundations.
What You’ll Get from Clarity First:
- Clarity: You’ll gain a clear perspective on whether your business can deliver a strategy that’s made up of the right ingredients, considering your unique experience, strengths, and challenges.
- A Practical Approach: Using business best practices, you’ll be guided through a workbook with a combination of online videos and live online teaching sessions, all within a small group. This tailored experience means you’ll get the support you need for your specific situation.
- A Commercial Lens: You’ll discover how to approach your business with a commercial mindset, finally finding focus and direction. With the right skills and guidance, you’ll know where to take your business next.
So, instead of just doing more and harder, why not decide to do something different?
Invest in Clarity First and embark on a new chapter of growth for yourself and your business.
Register your interest today to get more details about the 2025 cohort, and let’s take that first step together. Enquires made through Lucy gain a special discount. Quote “LUCY20”
What Do I Know About Business and Strategy?
“Charlotte Drake makes business growth accessible to solopreneurs, start-ups and small businesses.”
I am a business consultant with a unique blend of big brand and small business experience, across a variety of disciplines including (but not limited to) branding, marketing and business development. I ran an award-winning marketing consultancy back in 2016-2019. My credentials include ex Director of Corporate Development at a Global SME and supporting start-ups in successful exit (sale to a Fortune 500) and raising funding with VCs.
You can find out more about me here
