Case study: healthcare / retail

One website, two branches, zero headaches

How a busy opticians got a single, easy-to-manage website that serves both of its practices.

At a glance

ClientFamily Opticians

SectorOpticians / healthcare

ServicesWeb design, training, [hosting/care plan?]

Area[Add location]

The challenge

Family Opticians run two branches and needed one website that could represent both clearly, without becoming a chore to keep up to date. Like many small healthcare businesses, they wanted something professional that they could manage themselves between appointments, not a site that needed a developer every time something changed.

What I did

  • Designed a single bespoke website that presents both branches clearly and professionally.
  • Structured it so patients can find the right branch, services and opening hours in seconds.
  • Made everything easy to update in-house, with 1-2-1 training for the team.
  • [If applicable] set them up on a care plan so hosting, backups and updates are handled.

The result

The practice now has one tidy, professional website covering both branches that the team can manage confidently themselves, freeing them to focus on patients rather than plugins.

★★★★★

“Lucy designed a great website for us and nothing is ever an issue. Highly recommend.”

Family Opticians, Google review

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