Case study: retail & drinks brand
The plumbers who make gin for Buckingham Palace
How a bespoke website gave a multi-award-winning craft gin brand an online home worthy of its royal warrant.
At a glance
ClientOld Bakery Gin
SectorCraft drinks / retail
ServicesWeb design, [WooCommerce?], training
Area[Add location]
The challenge
Old Bakery Gin is no ordinary drinks brand. Founded by a family better known locally as plumbers, it has grown into a multi-award-winning craft gin that supplies Buckingham Palace. A story like that deserves a website to match, one that felt as premium as the product and could keep up with a growing brand. [Confirm the exact brief: new site, redesign, or shop.]
What I did
- Designed a bespoke WordPress site built entirely around the brand’s story and personality.
- [If applicable] set up a WooCommerce shop so customers could buy directly online.
- Wrote and structured the pages to be found on Google for gin and gift searches.
- Handed the site over with 1-2-1 training so the team could add new products and news themselves.
The result
The brand now has an online presence that does justice to its awards and its royal warrant, and a site the team can update themselves as the range grows. [Add any real numbers if you have them: online orders, traffic, gift sales at Christmas.]
★★★★★
“I have used Lucy for years to develop and update the website. Always a fabulous service and, in my humble opinion, the best web designer around.”
Old Bakery Gin, Google review
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