Case studies

Real websites, real businesses, real results

A close look at how I work, told through the businesses I have built for: a royal-warrant gin brand, an historic Enfield pub, a public health school and a long-standing business client.

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In short: Lucy’s Web Designs is a web design studio in Enfield, North London, run by Lucy Hall since 2010. I build bespoke WordPress websites and WooCommerce shops for small businesses, then hand them over with free 1-2-1 training so owners can run their own sites. I also provide hosting, care plans, SEO and AI training. More than 500 websites built, rated 5.0 stars on Google, with around 80% of work coming from referrals.

Featured case studies

Old Bakery Gin website designed by Lucy’s Web Designs

Craft drinks & retail

The plumbers who make gin for Buckingham Palace

Old Bakery Gin

A multi-award-winning craft gin brand needed an online home as premium as the product. Bespoke WordPress design, built around an unforgettable story.

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Rose and Crown Clay Hill pub website designed by Lucy’s Web Designs, Enfield

Pub, restaurant & events

Bringing an historic Enfield pub back to life online

The Rose & Crown, Clay Hill

An inn once owned by Dick Turpin’s grandfather, lovingly revived. Bookings on every page, its remarkable history given pride of place, plus hosting and ongoing support.

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London School of Public Health website designed by Lucy’s Web Designs

Education & training

A whole online toolkit, not just a website

London School of Public Health

A growing training provider wanted independence. They got a professional site, 1-2-1 training, a Google Business Profile, and coaching in Canva and everyday AI tools.

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Red Desk website designed by Lucy’s Web Designs

Business services

A long-standing partnership, a brand-new site

Red Desk

Years of trust turned into another confident launch. Bespoke design, handled start to finish, with the technical side kept quietly in the background.

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What every project has in common

However different the businesses, the method does not change. Each of these websites was shaped around the client’s own business and story, rather than handed over as a stock design with a logo dropped in. Each was built to be found on Google. And each was handed over with training, because I would rather teach you to run your own website than have you depend on me forever.

Tailored to your business

I start from a professional, well-tested foundation and tailor every part of it to your business, your customers and your story.

Built to be found

Proper page titles, descriptions and local SEO from day one, so customers can actually find you.

Handed over with training

Free 1-2-1 training with every build. Your logins, your website, your control.

Looked after afterwards

Hosting, care plans and a real person at the end of the phone when you need one.

Questions people ask about working with me

Who is Lucy’s Web Designs?

Lucy’s Web Designs is a web design studio based in Enfield, North London, run by Lucy Hall since 2010. I design bespoke WordPress websites and WooCommerce shops for small businesses, and provide hosting, SEO, website training and AI training.

What kinds of businesses do you work with?

Everything from sole traders and independent shops to pubs, clinics, charities and institutions such as King’s College London and Enfield Council. If you are a small business that wants a website you can genuinely run yourself, we will get along well.

How much does a website cost?

Most brochure websites land between £1,200 and £2,500, and small online shops start around £2,000. Every price includes free 1-2-1 training. See the pricing page for full details, and you will always get a fixed quote before any work starts.

Will I be able to update the website myself?

Yes. Free 1-2-1 training comes with every build, and my clients update their own sites every day. If you would rather I handled updates, a care plan covers that too.

Do you only work in Enfield?

Enfield and North London are home, and I love working locally, but I have clients across the surrounding areas and beyond. If you are happy on a video call, distance is no barrier.

Your business could be the next case study.

Book a free 20-minute call, or ring me now on 07795 170193. No pressure, no jargon, just honest advice.

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